The next BIG Google algorithm update one is named after a very much abused substance (legal, of course, imagine if they were to name this one cocaine instead?)
Much like the real stuff, it’s been driving some web publishers up the wall, especially those who are currently ranked high on the SERP’s for good keywords, waiting to cash on their good positions during the Holidays shopping season.
Well, they can now relax, as Google’s Matt Cutts officially announced that Caffeine won’t be implemented until after the Holidays.
Isn’t it amazing just how powerful Google has become? It is a search engine after all. As such, it was supposed to reflect what’s hot and what’s not on the web. Instead, we see once again how Google landscapes web traffic patterns rather than merely tracking them.
Not that there is much to be done about that, of course, but such “benevolent” moves by Google towards webmasters do bother me. As a surfer, I don’t want Google to give me what it considers to be “not as useful” results just out of consideration for webmasters. If you think Caffeine generates better search results, by all means, bring it on. Maybe it’s the hundreds of millions of customers you should be considering, not the thousands of merchants?
As a webmaster too, actually. You may be helping some websites, but by definition that means you’re taking traffic away from someone else. People will shop online this year – the question is which sites will be delivered by Google’s top search results to win the jackpot.
Disclaimer: I have dozens of websites and no, I haven’t tested them on the Caffeine sandbox, so I don’t know if I will be making less money or more after the roll out.
{ 1 trackback }
{ 5 comments }
Posted my impressions on Google’s decision not to roll out with Caffeine until after the holidays: B6S.net http://ow.ly/BA2p
This comment was originally posted on Twitter
Hi Anne,
Hehe. Google Cocaine
Well, I understand what you mean – Google should “upload” it ASAP if they believe it will provide better search results for their users.
But as a webmaster (both personal and professional) I’m also grateful that they wait till after the holidays so we will be able to end this year and start the new one focusing on optimizing for the new one – if there even are changes to be done.
(I assume holidays = christmas. I’m not able to connect to Matt Cutts site right now so I can’t check his article).
You are a fantastic writer. I loved the ‘google cocaine’ statement. That is a perfect description
Jordasche Bledsoe´s last blog post ..Kesha Says You Will Leave Her Concert With Sweat And Possibly A Condom
This was very interesting. I think that drug recovery is very major issue in the world today. Many people are addicted to drugs or alcohol and not very many people are doing anything about it. This is why I think that the awareness of it must go up.
I’m afraid I had to delete your URL, but I figured I’d leave the comment as it seems to be such a lovely example of comment spam. Long, and supposedly to the point, but actually completely unrelated to the topic. I am guessing you use some sort of script/bot to post these, searching for the word “caffeine”, but on the off-chance that there may be a human there – I am replying to the comment here.
Comments on this entry are closed.