Managing the Content on Multiple Blogs

February 1, 2010

in blogging

I can’t even tell you exactly how many blogs I own and manage right now. I personally write in about five of six blogs, and I manage close to a dozen others.

Running multiple blogs is different from focusing on a single one in a few ways. Today, I’m going to share a few tips,  focusing  on content management – knowing what you’re going to write when and where.

  1. Prepare a list in a spreadsheet which includes the blogs and the frequency of posting that you want for each one. I have some blogs set up for several posts a week (such as this one here), some for weekly posts and some even for bi-weekly posts.
  2. Have a concept in mind for the type of posts you want on each blog. I usually decide on a certain mix, depending on the niche and on what I want to achieve from the blog. It could look something like this:
    - 25% news and blog reviews.
    - 25% advice and personal stories.
    - 50% product promotion posts.
  3. At the beginning of a week, make a list of posts to make. Check your spreadsheet for blogs to update and set up days in which to post on each one.
  4. Always maintain a list of ideas for new posts. Keep it in your spreadsheet, on a piece of paper or in your head – whatever works for you.
  5. Now, just stick to your weekly schedule and post away. Check your plans each day and post on the blog you’re supposed to, using your list of ideas.

A word about pre-scheduling posts. It can be done, but I try to avoid it, unless I absolutely have to. I just figure, if I have a post ready, why not go ahead and use it? If I have extra time,  I might as well add another post somewhere else, or better still, promote!

So, what about you? How many blogs do you have and how do you manage your writing schedule?

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{ 14 comments }

1 Steve February 1, 2010 at 8:17 am

I am still in the very awkward stage of undervaluing time spent online. I also have a few blogs and have a devil of a time organizing a workday. Obviously, this is not everyone’s problem. I get that one should treat his desk like a workplace. I suspect this is my primary failing.
Steve´s last blog post ..Amazing Rhododendrons – Part 2 of Crystal Springs Rhododendron Garden My ComLuv Profile

2 Anne February 1, 2010 at 10:34 pm

I don’t consider myself the most organized person in the world… you should see my household on a regular day ;) Writing things down and making lists does help me organize my work though – while leaving room for creativity. In fact, set up the time to “creativity” – time to read other people’s blogs, interact, visit forums etc.

3 Extreme John February 1, 2010 at 10:02 am

As someone that has multiple blogs the spreadsheet is a key tip that so many people don’t really consider taking advantage of, it certainly makes the organization process alone much easier and efficient.
Extreme John´s last blog post ..What is One Thing You HATE about this Place? My ComLuv Profile

4 Anne February 1, 2010 at 10:29 pm

It’s true, but one thing I have learned from experience – never save your passwords in a spreadsheet if it’s not password protected. A few years ago, I somehow ingested a keylogger and someone somehow got access to my websites spreadsheet and started hacking away. Had to change passwords on over 200 sites… and fix a bunch too.

5 Keith February 1, 2010 at 1:41 pm

I have 4 blogs right now, and write for 2 other collaboration blogs. On top of that I am building 6 sites, have one SEO client, and still do contracting work too.

I do all my idea (lists) on paper, I have done this for years. I don’t really have a schedule, one of my blogs is going away, one I write on twice a day right now (that will slow to once after I build up a certain level of content) and the others are less frequent.

For some reason, I prefer to write when I have an idea or time allows (sometimes in the middle of the night) and I usually publish immediately after a proofread.

Sometimes this makes my day hectic, but I like living under pressure and stress I guess :-)
Keith´s last blog post ..Passion Without Knowledge Won’t Make You Money My ComLuv Profile

6 Anne February 1, 2010 at 10:31 pm

I went to this shrink once, who specialized in behavioral-cognitive therapy. The techniques he taught me all involved writing things down on paper. Apparently, somehow the process of writing makes the brain process ideas on a much deeper level.

7 Ms. Freeman
Twitter:
February 2, 2010 at 8:15 am

Hi Anne,

First of all, you are killing me with the chocolate..LOL:)

I only manage one blog at the moment, but have contemplated perhaps upping the ante and starting a couple more. It sounds like you ave a pretty good system for managing all of yours. A spreadsheet is definitely the way to go otherwise too much time would be spent asking ones self “hmm now what’s next?”
Ms. Freeman´s last blog post ..Don’t Let Go of Your “What If?” My ComLuv Profile

9 Sushant @ Techooze February 4, 2010 at 5:02 am

8 or 9 at the moment. Working hard on managing all of them but most of them are just started last december. Talking about the spreadsheet I find it boring so I keep a list of blogs in my mind only(sounds weird hmmm.)
Sushant @ Techooze´s last blog post ..Techooze is Now Dofollow Blog With Commentluv My ComLuv Profile

10 Latief@AnotherBlogger
Twitter:
February 5, 2010 at 4:31 am

I think I’ll keep your tips sister. I have a plan to create a new blog and I’m sure this will a great help.
Latief@AnotherBlogger´s last blog post ..How To Import Your Blogger Blog To WordPress? My ComLuv Profile

11 Lisa
Twitter:
March 6, 2010 at 12:10 pm

I have 4 blogs, which 2 of are niche blogs that are lacking something. Thanks for your tips. I definitely need some help in this area as a newbie. As I keep searching, I am finding some great pointers from those whom have forged the path ahead.
Thanks again.
Lisa´s last blog post ..Progress is Exhiliarating My ComLuv Profile

12 Anne March 6, 2010 at 10:42 pm

Thank you for stopping by and commenting – I’m glad you found the tips useful!

13 Valentina
Twitter:
March 10, 2010 at 2:54 pm

Right now I have 7 active blogs but the one that is my flagship takes up the most time (ironically it is the least profitable). I don’t use a spreadsheet but do have a “plan” for each of the blogs, specifically frequency of posting as well as other marketing for each one.

I do find juggling the lot challenging though and chalk it up to my relative new “business” status as a blogger/internet marketer. I am sure that the more I do, the more efficient I will become.

… and it is amazing how often an idea for a post pops up at the most inappropriate places, i.e., no pen or paper at hand (usually driving) and the equally amazingly, the idea evaporates when those very same tools are handy :-(
Valentina´s last blog post ..Five Steps To Keep Your Blog Income Goal On Track My ComLuv Profile

14 Anne March 11, 2010 at 6:01 am

You’re so right about those ideas popping up when you have nothing to record them with. My husband uses his cellphone to record ideas. I feel a bit too self-conscious to do that myself, but might be time to get over this.

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